Zombie illustration
Bad timing and Zombie holocausts often set you back beyond square zero.

Now everything seemed to be going great. The drill bit holders first order was soon to be delivered and I had several other retailers on the sales hook when bad timing struck again.

Mobile labourers
I was confidently working my way into the hearts of several purchasers at different DIY-retailers*. Things were looking bright when suddenly, half of them changed workplace. Especially the ones I had the best relations with.
(Further on my best customer also got infected.)

Bad timing
This was extremely bad since their successors needed at least six months to familiarize themselves with their new tasks and re-build the relations with their VIP suppliers. In some cases there were no successor for quite some time and everything faded out in oblivion. This was worse than just going back to square zero.

Grinding halt
In hindsight I should have switched focus and started selling to a wider range of smaller stores. But I was blinded by my first successful sale and the possibilities of making big business with other large retailers. This lead me further down the path of rampant stupidity and other problems.

* DIY= Do It Yourself shops.

This is the living story of my venture to design & produce a completely new product for the consumer market. Hopefully it will inspire you to take a leap and do the same. Right now i´m in the middle of my mission and will mix recent events with an abundance of retrospective posting. My goal is that you will find it interesting, entertaining and invigorating.

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