The first stumbling steps

A course at my university from ”Idé Lab” sparked my innovative interest. Idé Lab is still a creative place for new entrepreneurs.To the left you can see the CD-card.

The perhaps not so ground breaking innovation. A CD-business card.

My buddies idea
I have to give my classmate Fredrik credit for this idea, I tagged along on the course as a supporter. The idea was to design and manufacture small CD-business cards and fill them with cool multi media content. Bare in mind – this was in the year 2000, we had just survived the Y2K doomsday prophesy, the internet was painfully slow and this was cool innovative shit.

Creative meeting place
We were a group of students attending an innovation program, drawing business plans and having a lot of fun. It was a great learning experience. The only setbacks were the classmate that got screwed by some sneaky bastards and some idiot pissing on our parade.

Practice makes perfect
I highly recommend taking classes, attending
lectures and trying for yourself. It´s not enough coming up with a bright idea. You have to exercise to gain skills and improve yourself. If you feel uncertain, don’t start with your best innovation. Choose a crappy one and use it as a learning experience.

This is the living story of my venture to design & produce a completely new product for the consumer market. Hopefully it will inspire you to take a leap and do the same. Right now i´m in the middle of my mission and will mix recent events with an abundance of retrospective posting. My goal is that you will find it interesting, entertaining and invigorating.

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