The first packaging draft

Sketch of packaging alternatives.
My first sketch of packaging alternatives.

From the start I was trying to figure out how to make the retail packaging for my Gearfix drill bit holder. People still nag me to include drill bits in the package. And I still think its a bad idea.

The first sketch
At the very beginning I thought how my Lampowitz invention should be presented in the store shelves. You have to work simultaneously on everything and I made a few sketches right away.
(The flashlight was later removed during product development.)

Scetch of alternative packaging.
Expensive material, less work.
Scetch of alternative packaging.
Cheap material, more work.

Bag or blister?


In the beginning a simple plastic bag stapled to a cardboard top seemed as a good idea. That’s how many other store items are packaged and relatively cheap to make. But a plastic blister would reduce the handling cost and maby be equally cheap in the end?

Captain Picard
Futile resistance!

Resistance is futile?
I hate irrational behaviour. Unfortunately other humans are more willing to buy stuff when it is presented in a fancy package. Regardless if the packaging is more expensive than the actual product. A nice blister pack would enhance the sales potential so there seemed to be very little choice. But later, when I got rid of the flashlight, my horizon widened.

This is the living story of my venture to design & produce a completely new product for the consumer market. Hopefully it will inspire you to take a leap and do the same. Right now i´m in the middle of my mission and will mix recent events with an abundance of retrospective posting. My goal is that you will find it interesting, entertaining and invigorating.
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