From the start I was trying to figure out how to make the retail packaging for my Gearfix drill bit holder. People still nag me to include drill bits in the package. And I still think its a bad idea.
The first sketch
At the very beginning I thought how my Lampowitz invention should be presented in the store shelves. You have to work simultaneously on everything and I made a few sketches right away.
(The flashlight was later removed during product development.)
Bag or blister?
In the beginning a simple plastic bag stapled to a cardboard top seemed as a good idea. That’s how many other store items are packaged and relatively cheap to make. But a plastic blister would reduce the handling cost and maby be equally cheap in the end?
Resistance is futile?
I hate irrational behaviour. Unfortunately other humans are more willing to buy stuff when it is presented in a fancy package. Regardless if the packaging is more expensive than the actual product. A nice blister pack would enhance the sales potential so there seemed to be very little choice. But later, when I got rid of the flashlight, my horizon widened.