I did a huge misstake preparing for this TV-competition. I focused on performing a great act rather than trying to win the contest.
What jury members?
I overlooked who I was supposed to impress, the jury. In the earlier TV-competition it was the viewers that would cast the final vote to decide who won. But here it was the store owners that decided what product to take into their shop. They couldn’t care less how fun, likable and good looking the innovator might be.
I actually did some long time preperations for this. Although what I did was probably the biggest mistake. I figured, wrongly, that it would be good to have a nice margin of profit so shine with to the Ullared purchasers. So I worked very hard to get my other retailers to raise their consumer prices and boost the profits. This was straight in the wrong direction to impress this jury. The Ullared department store is an extremely bargain focused, low priced place. My price range was probably the thing that tipped me down from the chance to get the product into their store. I instantlly realized this when I was on the TV-set. But then it was too late.
I actually thought I was winning but realized just before the jurys announcement that I already lost. Welcome to my second TV-attempt.
I was all set on doing a great TV-performance because it’s more fun that way. So I needed something to get me as much screen-time as possible. If there were any celebritys there I had to make sure they would stop by my marketplace. This was an example of missing the mark. Here the mark was to impress the jury, no one else was important.
What I should have done
On top of missing the mark my head was stuck up my ass until one week before recording date (it was recorded 6 months in advance). I wasn’t bothered by not knowing how the competition was organized. I think the TV-crew didn’t really know either.
Note to self– Make sure to get as much info about a competition to maximize success.
Anyhow, I could have done a much better job convincing the jury members just by preparing a little better.
If you havent seen this particular TV-show Ullared – Jakten på storsäljaren – it might be helpful to read this.
Huge department store
The largest department store in Sweden has its own TV-show. They simply film people and employees walking around in the store and make fun of it. There has even been a few spinoffs, especially one with an empoyee couple traveling the world (Check it out here).
The show I’m in is simply a way to make TV of people that want to get their product into the store. There were about 30 products for each episode and one from each episode make it in to the store. A jury of two purchasers walk around behind the scenes and ask questions about price, lead time and other boring stuff off screen.
Simply the best
One product from each episode makes it in to the store. Its a big store and they sell tons of products.