Taggad: timing

Bad timing

Bad timingThere is no such thing as luck. Timing is the closest thing you can call luck. Or bad luck, in my case when launching Gearfix.

Create your own fortune
The envious often fail to see all the sacrifice and hard work it takes to become fortunate. I clearly remember when I started out as an entrepreneur and was jealous of colleges that got all the jobs. Later on I realized the “secret” of fortune – Working hard and working smart.

Fortunately unlucky
When I missed the catalogue deadline it wasn’t a big deal at first. The downside of this became apparent much later. I got the product into over 60 stores in three countries which was great. But nobody knew of its existence because it wasn’t in the freaking catalogue!

The result
My new product wasn’t selling that great since no one knew it existed. Only slow walking customers shuffling around, ending up in the right isle of the shop had a chance to stumble upon my designed Gearfix box. Then they had to make an effort figuring out what a Gearfix was hopefully purchasing one or two.

Why was this extra bad?
I was hoping the sales numbers could help in my future pitches to other retailers. It was selling fairly well, but certainly not breaking any records. I was extremely worried that my product would be cancelled before even making the retailers next catalogue.


Zombie illustration
Bad timing and Zombie holocausts often set you back beyond square zero.

Now everything seemed to be going great. The drill bit holders first order was soon to be delivered and I had several other retailers on the sales hook when bad timing struck again.

Mobile labourers
I was confidently working my way into the hearts of several purchasers at different DIY-retailers*. Things were looking bright when suddenly, half of them changed workplace. Especially the ones I had the best relations with.
(Further on my best customer also got infected.)

Bad timing
This was extremely bad since their successors needed at least six months to familiarize themselves with their new tasks and re-build the relations with their VIP suppliers. In some cases there were no successor for quite some time and everything faded out in oblivion. This was worse than just going back to square zero.

Grinding halt
In hindsight I should have switched focus and started selling to a wider range of smaller stores. But I was blinded by my first successful sale and the possibilities of making big business with other large retailers. This lead me further down the path of rampant stupidity and other problems.

* DIY= Do It Yourself shops.