Taggad: selling

Fool me twice… Damn!

Fishy salesperson
Great price, only for you!

Following up on this earlier post. My sales contact is now prosecuted for fraud!?

 

800.000 copies
That was the magazines claimed monthly edition. OK, I didn’t completely believe it, everyone exaggerates a bit, so I took a chance any way. And it turned out to be a very good looking magazine print at least.

Shame on me
The result was less than nothing. For two months with 800.000 magazines on buses, trains and train stations around the entire country (Sweden) – There was no measurable result at all on
Google Analytics for this blog, counter for the website & the web shop to show for.

Conclusion
I knew it’s a huge step for the casual magazine reader to actually whip out their smart phone and type in a web address from an advertisement. Those who read the magazines on buses and trains probably don’t even have a smart phone or surf pad to start with. But I thought at least one or two of the 800.000 readers would check out my blog, website or webshop. I wonder how many copies and readers of Buss på Sverige there really is?

One year later (yesterday)
I got a mail from the salesperson claiming her innocence from the magazine publicly charging her with fraud. I checked that out and, at a glance, it seems to be a normal missunderstanding that has got out of hand. Any way, the promise of getting away with cheap advertising fooled me twice. It won’t happen thrice!