My customers zombie transformation


Zombie hand illustration
Eventually my first customer got infected.

Being a purchaser at big retail shops seems to be a very changeable workplace. Just days before the first Gearfix delivery my contact moved to ”Zombieland”.

“By the way…”
Just as I booked a meeting, to conceal that I planned to deliver the first shipment of drill bit holders myself, my contact told me he was quitting his job. This made me so pale people thought I had become a zombie my self.

Just passing by
I booked the meeting anyway. It was a 7 hour one way drive but the delivery had to be made. My thought was that this might be the first – and last shipment. I wondered if his successor would be gentle with me?

Getting a bar code part 1

Barcode photo
Can I have it on my forehead please?

You see them everywhere but what are they and how do they get there?

My own code
I spent hours researching and eventually figured out what needed to be done. It’s always scary diving into something you are completely clueless of. I’m still not sure, but it seems that is the only place to get a bar code from?

Web shopping
You actually just log on to their website and place your order. Beware, there are lots of different types of bar codes and the information provided doesn’t help that much. You then receive a number that somehow transforms into the bar code.

Everything is relative, but I wasn’t too keen on putting up the money for this when starting out with my drill bit holder. The cheap choice would have been to force my retailer to create and print their own bar codes. I’m quite sure they wouldn’t have liked that at all. I prefer being professional and keeping my customers happy any way I can.

Customized package

Illustration of Gearfix retailer box.
If I had to use ordinary boxes I wanted to do something clever. Like this flipping up back drop from inside the box.

I really needed a retail package box for my invention and was running out of options. It turned out not being as expensive as I thought.

Boxing business
I made a huge effort finding a box to suit my needs. After visiting several manufacturers I met one actually willing to shape and make 70 blank boxes for a very reasonable price. I used the previous chocolate-box as a reference.

Skecth of box stickers.
Figuring out how to design the printed stickers for my limited edition of boxes.

Sticker solution
To save money I got blank boxes and printed out stickers instead. It worked out nicely and was a lot cheaper than I could have imagined.

The final result of my box.
The end result was rather impressive. No one could suspect it was a low budget box.