Not so embaressed any more
You can read up on my earlier uppgrades on the international packaging here and here. There are a few outlandish customers finding their way to my little drill bit holder Gearfix at this webshopfrom time to time. Enough to force me to buy a new batch of envelopes at least.
Well, I dont need 5.000 of them
I guess it was a few years ago I bought the earlier grey envelopes because the retailer had changed the minimum amount you have to buy from 100 to 5.000 pieces! But this wasn’t really a problem since if I didn’t want them to be dull and grey I could buy more collourful ones in batches of 100. I don’t need much more than that so I had to decide on one colour… Red is nice but maby some itchy postal man might think it’s filled with Anthrax so I chose Yellow (that turned out to be slightly greenish at arrival).
I know, I know, packaging is super important to make the sale . But when they already purchased my drill bit holder online – it is in fact already sold.
Lowest shipping cost
To post my invention I use an extremely light weight plastic envelope that looks like crap. However, if someone orders just one Gearfix I can post it to every corner of the world at the same price as an ordinary post card.
Tipping the scales
If someone buys two or more drill bit holders online the shipping cost doesn’t change. And for larger orders, when it doesn’t affect my shipping expenses, I some times add a bonus Gearfix just for fun.
The cheap plastic envelope is the opposite of fancy. In case any customer happens to get offended by the packaging I imagine filling it with an unexpected bonus product will take their mind off the crappy container.
Small orders for more Gearfix bit holders are trickling in. If this keeps up I might just hit break even this year.
When I eventually understood my earlier packaging failure I also grasped that my boxes needed to be packaged in large delivery boxes. I created virtual boxes in Google Sketchup to test the measurements. Today they fit so perfectly I get tears in my eye every time. It’s so beautiful!
Sometimes the container of your innovation seems more important than the actual product. This really sucks when you don’t have any money.
A strange product Gearfix looks a little peculiar and its shape doesn’t really help you understand it’s a drill bit holder. A functional presentation was important. I thought the consumer should be able to feel the product to understand it was elastic and could wrap around his/her machine nicely.
In a perfect world… … you wouldn’t need to spend cash advertising stuff. Every one would intuitively understand their needs. But reality bites and I had no money. The package had to catch the customers attention, advertise and educate them instantly.
Thinking inside the box My Gearfix invention would have a small paper tag with the necessary information. And if I put a bunch of them in a nice box there would be plenty of eye catching box space to profile my gadget.
Sugar daddy got what you need For the first order I only needed about 60 retail packaging boxes. I looked around for quick and cheap solutions. Custom designing them would probably be super expensive and I found a special chocolate-candy box that was perfect. But the manufacturer wasn’t interested in helping me out. Sugar daddy was cruel and I had to think of another way to solve this.