Taggad: innovation

The Ullared TV-competition explained

This is "my" TV-show.
The hunt for the next best seller – ”my” TV-show.

If you havent seen this particular TV-show Ullared – Jakten på storsäljaren – it might be helpful to read this.

Huge department store
The largest department store in Sweden has its own TV-show. They simply film people and employees walking around in the store and make fun of it. There has even been a few spinoffs, especially one with an empoyee couple traveling the world (Check it out here).

Spinoff-competition
The show I’m in is simply a way to make TV of people that want to get their product into the store. There were about 30 products for each episode and one from each episode make it in to the store. A jury of two purchasers walk around behind the scenes and ask questions about price, lead time and other boring stuff off screen.

Simply the best
One product from each episode makes it in to the store. Its a big store and they sell tons of products.

How bad can it get?

Well, this proves you really need more than a great idea or product. If these stupid things sell better than your brainchild you have to work harder on your marketing skills.

Invention vs innovation
Any one can come up with an invention, it certainly doesn’t have to be a good one. The trick to elevate it into an innovation is to make sure many others use and benefit from it. Well, they don’t really have to benifit from it. In the case of these crappy infomercial items, the video clip above shows, the inventors have done a great job marketing their horrible stuff. Most likely more than a few idiots have purchased them and thus turned these piece of shit inventions into innovations.

Complaining is futile
You and I can surely come up with something better. But before we complain about it we should try getting your super usable invention that will birng world peace and improve the every day life of humanity in to an innovation. That is the truly hard part.

Bad timing

Bad timingThere is no such thing as luck. Timing is the closest thing you can call luck. Or bad luck, in my case when launching Gearfix.

Create your own fortune
The envious often fail to see all the sacrifice and hard work it takes to become fortunate. I clearly remember when I started out as an entrepreneur and was jealous of colleges that got all the jobs. Later on I realized the “secret” of fortune – Working hard and working smart.

Fortunately unlucky
When I missed the catalogue deadline it wasn’t a big deal at first. The downside of this became apparent much later. I got the product into over 60 stores in three countries which was great. But nobody knew of its existence because it wasn’t in the freaking catalogue!

The result
My new product wasn’t selling that great since no one knew it existed. Only slow walking customers shuffling around, ending up in the right isle of the shop had a chance to stumble upon my designed Gearfix box. Then they had to make an effort figuring out what a Gearfix was hopefully purchasing one or two.

Why was this extra bad?
I was hoping the sales numbers could help in my future pitches to other retailers. It was selling fairly well, but certainly not breaking any records. I was extremely worried that my product would be cancelled before even making the retailers next catalogue.

Crowdfunding for a better tomorrow

Youtube screenshot
The crowdfunding video has been removed to protect the innocent

Update 3 june 2013 – I cancelled the campaign to restart it on another platform. The PayPal-problem was just too great.

I should have started crowdfunding for my triangular hot dog right after the TV-show in December 2012. But it’s never good to look back. I’m heading for the future and need your help.

Expensive production
I need a lot of money to get this pyramid puppy moving and crowdfunding is the quickest way to get started. The situation today is that I have to get the big boys to put together large and expensive machines for a test production. And right now, I’m dead broke.

More important than money
It would be a dream come true if my triangular sausage got 1000 supporters of the minimum amount 1$. Because it’s a clear statement to the sausage industry that the crowd wants this and support it with their own money.

Payment problems (naturally)
If you didn’t have a PayPal account the invoice- (Faktura) alternative was rather good. You then avoided PayPals stupid demand to create a new PayPal account. A real hassle for anyone wanting to contribute, especially going through all that red tape just to give a symbolic amount.

Thank you all for contributing for a better tomorrow!

Package developement

Gearfix box design.
Early box design.

Sometimes the container of your innovation seems more important than the actual product. This really sucks when you don’t have any money.

The Gearfix shape
Needs explanation.

A strange product
Gearfix looks a little peculiar and its shape doesn’t really help you understand it’s a drill bit holder. A functional presentation was important. I thought the consumer should be able to feel the product to understand it was elastic and could wrap around his/her machine nicely.

In a perfect world…
… you wouldn’t need to spend cash advertising stuff. Every one would intuitively understand their needs. But reality bites and I had no money. The package had to catch the customers attention, advertise and educate them instantly.

Candy box filled with rubber.
This candy box would have been perfect. But the candyman wouldn’t sell any to me.

Thinking inside the box
My Gearfix invention would have a small paper tag with the necessary information. And if I put a bunch of them in a nice box there would be plenty of eye catching box space to profile my gadget.

Sugar daddy got what you need
For the first order I only needed about 60 retail packaging boxes. I looked around for quick and cheap solutions. Custom designing them would probably be super expensive and I found a special chocolate-candy box that was perfect. But the manufacturer wasn’t interested in helping me out. Sugar daddy was cruel and I had to think of another way to solve this.