I guess my invention will be very well received in Finland if it ever gets there.
Bus stop icon I was rather puzzled to see my drill bit holder shape figuring on buses in central Helsinki on a holiday trip. I ran after the first bus to get a photo of it. But they turned out to be everywhere, some kind of route symbol for commuters.
Yes, it’s nice I am pleased with the design of my drill bit holder Gearfix. And I guess it is a good sign that the Fins use this similar shape to ornament their buses. It was nice, in a freakish way anyway.
If you are reading this because of my drill bit holder advertisement, please leave a comment (Ooooh! I sure hope the commentary field won’t be embarresingly empty).
I got a great last minute deal for this ad so it doesn’t really matter if it fails. I will instantly know how it does since I have Google Analytics for this blog, counter for the website & the web shop has statistic tools.
To cover the discounted expenses I only have to sell 50 units from the web shop (alt. 450 units without the discount). Although I seriously doubt going break even the internet activity, or inactivity, will be followed closely. Since the TV-competition a year ago I do get recognised and my inventions mentioned occasionally. The ad can be valued as personal branding too, if any one sees it of course.
Bad ad experience From an earlier business venture (see coming blog posts) we did an expensive TV-commercial at a major channel that blatantly screwed up when they tried to screw us. One day before the commercial aired our websites visitor statistics shot through the roof with several 1000%. We could also see the average visitor spent 0.1 seconds on our site. Fortunately the TV-channel stopped their dirty internet-bot trick one day early and we were able to estimate how many organic hits actually generated. More of this later on…
I know, I know, packaging is super important to make the sale . But when they already purchased my drill bit holder online – it is in fact already sold.
Lowest shipping cost
To post my invention I use an extremely light weight plastic envelope that looks like crap. However, if someone orders just one Gearfix I can post it to every corner of the world at the same price as an ordinary post card.
Tipping the scales
If someone buys two or more drill bit holders online the shipping cost doesn’t change. And for larger orders, when it doesn’t affect my shipping expenses, I some times add a bonus Gearfix just for fun.
The cheap plastic envelope is the opposite of fancy. In case any customer happens to get offended by the packaging I imagine filling it with an unexpected bonus product will take their mind off the crappy container.
Pushing out my drill bit holder to 60 stores in three countries was done in a flash. When was the next order to be expected?
12 small boxes left
It was easy to calculate how much was left in storage. Now I was enthusiastically trying to predict when and how large the next shipment would be. I might have been a bit over enthusiastic about it.
What to expect?
With such a fantastic invention I just had to get a running start. It would probably fly off the shelves and be a great success. Reality slowly gravitated me back to the ground of reasonable expectations.
Kiosk rambler (Kioskvältare)
To be fair, it was selling OK for a new, unknown product with no marketing attempt at all. It was just put up on the shelves and wasn’t even in the freaking catalogue. Lets just say it didn’t fly off the shelves neither figuratively- or literally speaking. It never became a kiosk rambler.