Freaky Finland

A finding in FinlandI guess my invention will be very well received in Finland if it ever gets there.

Finish bus icon
Almost free advertising.

Bus stop icon
I was rather puzzled to see my drill bit holder shape figuring on buses in central Helsinki on a holiday trip. I ran after the first bus to get a photo of it. But they turned out to be everywhere, some kind of route symbol for commuters.

Gearfix shape
Gearfix shape

Yes, it’s nice
I am pleased with the design of my drill bit holder Gearfix. And I guess it is a good sign that the Fins use this similar shape to ornament their buses. It was nice, in a freakish way anyway.

A bus in Finland
There were strange drill bit holders everywhere?

Gearfix first magazine ad

Gearfix magazine ad
I’m quite pleased with this design. Hope it does the trick.

If you are reading this because of my drill bit holder advertisement, please leave a comment (Ooooh! I sure hope the commentary field won’t be embarresingly empty).

Measurable result
I got a great last minute deal for this ad so it doesn’t really matter if it fails. I will instantly know how it does since I have Google Analytics for this blog, counter for the website & the web shop has statistic tools.

Advertisement goals
To cover the discounted expenses I only have to sell 50 units from the web shop (alt. 450 units without the discount). Although I seriously doubt going break even the internet activity, or inactivity, will be followed closely. Since the TV-competition a year ago I do get recognised and my inventions mentioned occasionally. The ad can be valued as personal branding too, if any one sees it of course.

A TV-channel
Can you see a hidden message?

Bad ad experience
From an earlier business venture (see coming blog posts) we did an expensive TV-commercial at a major channel that blatantly screwed up when they tried to screw us. One day before the commercial aired our websites visitor statistics shot through the roof with several 1000%. We could also see the average visitor spent 0.1 seconds on our site. Fortunately the TV-channel stopped their dirty internet-bot trick one day early and we were able to estimate how many organic hits actually generated. More of this later on…

 

Compensating fancyness

Tom's package soon to be sent.
It might look like crap IRL*. But it looks great having low shipping costs on the web.

I know, I know, packaging is super important to make the sale . But when they already purchased my drill bit holder online – it is in fact already sold.

Cheap as a post card.
Cheap as a post card.

Lowest shipping cost
To post my invention I use an extremely light weight plastic envelope that looks like crap. However, if someone orders just one Gearfix I can post it to every corner of the world at the same price as an ordinary post card.

Tipping the scales
If someone buys two or more drill bit holders online the shipping cost doesn’t change. And for larger orders, when it doesn’t affect my shipping expenses, I some times add a bonus Gearfix just for fun.

Compensation
The cheap plastic envelope is the opposite of fancy. In case any customer happens to get offended by the packaging I imagine filling it with an unexpected bonus product will take their mind off the crappy container.

*IRL = In Real Life

Customer support

Right now my online sales are improving. This gives me a great opportunity to interact with my costumers. For instance, David B. got a video response to his inquiry.

Slap it together
I taped my smart phone to a box and shot this video in one take. Luckily my video editing programme only crashed four times and I didn’t really have to do more than one or two cuts.

Boomshackalack!

Morphed Borat
Expecting great success?

Pushing out my drill bit holder to 60 stores in three countries was done in a flash. When was the next order to be expected?

12 small boxes left
It was easy to calculate how much was left in storage. Now I was enthusiastically trying to predict when and how large the next shipment would be. I might have been a bit over enthusiastic about it.

What to expect?
With such a fantastic invention I just had to get a running start. It would probably fly off the shelves and be a great success. Reality slowly gravitated me back to the ground of reasonable expectations.

Kiosk rambler (Kioskvältare)
To be fair, it was selling OK for a new, unknown product with no marketing attempt at all. It was just put up on the shelves and wasn’t even in the freaking catalogue. Lets just say it didn’t fly off the shelves neither figuratively- or literally speaking. It never became a kiosk rambler.