Taggad: daddy

Package developement

Gearfix box design.
Early box design.

Sometimes the container of your innovation seems more important than the actual product. This really sucks when you don’t have any money.

The Gearfix shape
Needs explanation.

A strange product
Gearfix looks a little peculiar and its shape doesn’t really help you understand it’s a drill bit holder. A functional presentation was important. I thought the consumer should be able to feel the product to understand it was elastic and could wrap around his/her machine nicely.

In a perfect world…
… you wouldn’t need to spend cash advertising stuff. Every one would intuitively understand their needs. But reality bites and I had no money. The package had to catch the customers attention, advertise and educate them instantly.

Candy box filled with rubber.
This candy box would have been perfect. But the candyman wouldn’t sell any to me.

Thinking inside the box
My Gearfix invention would have a small paper tag with the necessary information. And if I put a bunch of them in a nice box there would be plenty of eye catching box space to profile my gadget.

Sugar daddy got what you need
For the first order I only needed about 60 retail packaging boxes. I looked around for quick and cheap solutions. Custom designing them would probably be super expensive and I found a special chocolate-candy box that was perfect. But the manufacturer wasn’t interested in helping me out. Sugar daddy was cruel and I had to think of another way to solve this.