Following up on this earlier post. My sales contact is now prosecuted for fraud!?
800.000 copies That was the magazines claimed monthly edition. OK, I didn’t completely believe it, everyone exaggerates a bit, so I took a chance any way. And it turned out to be a very good looking magazine print at least.
Shame on me
The result was less than nothing. For two months with 800.000 magazines on buses, trains and train stations around the entire country (Sweden) – There was no measurable result at all on Google Analytics for this blog, counter for the website & the web shop to show for.
I knew it’s a huge step for the casual magazine reader to actually whip out their smart phone and type in a web address from an advertisement. Those who read the magazines on buses and trains probably don’t even have a smart phone or surf pad to start with. But I thought at least one or two of the 800.000 readers would check out my blog, website or webshop. I wonder how many copies and readers of Buss på Sverige there really is?
One year later (yesterday)
I got a mail from the salesperson claiming her innocence from the magazine publicly charging her with fraud. I checked that out and, at a glance, it seems to be a normal missunderstanding that has got out of hand. Any way, the promise of getting away with cheap advertising fooled me twice. It won’t happen thrice!
If you are reading this because of my drill bit holder advertisement, please leave a comment (Ooooh! I sure hope the commentary field won’t be embarresingly empty).
I got a great last minute deal for this ad so it doesn’t really matter if it fails. I will instantly know how it does since I have Google Analytics for this blog, counter for the website & the web shop has statistic tools.
To cover the discounted expenses I only have to sell 50 units from the web shop (alt. 450 units without the discount). Although I seriously doubt going break even the internet activity, or inactivity, will be followed closely. Since the TV-competition a year ago I do get recognised and my inventions mentioned occasionally. The ad can be valued as personal branding too, if any one sees it of course.
Bad ad experience From an earlier business venture (see coming blog posts) we did an expensive TV-commercial at a major channel that blatantly screwed up when they tried to screw us. One day before the commercial aired our websites visitor statistics shot through the roof with several 1000%. We could also see the average visitor spent 0.1 seconds on our site. Fortunately the TV-channel stopped their dirty internet-bot trick one day early and we were able to estimate how many organic hits actually generated. More of this later on…