Pissing on a parade may splash back

It splashed back on these guys in more than one way.

During a pith at my innovation university course many years ago my buddy Fredrik and I got a brutal bucket of piss all over us. But it was our classmates reaction that really pissed me off.

The innovation
Our idea was to design and manufacture small CD-business cards and fill them with cool multi media content. Bare in mind, we had just survived the Y2K doomsday prophesy, the internet was really slow and this was cool innovative shit. Anyway, in the end of the course our teacher invited some experts from relevant fields to pitch everyones ideas to. There was a fire fighter, chemist, construction worker and a few more experts of relevant fields to our different innovations.

A stupid expert
Our assigned expert was some sort of IT-media person. We had hardly begun until she burst out in uncontrollable laughter yelling repeatedly -”This will never work!”. She continued snarling, giggling and mumbling at our presentation so much we had to stop and ask her what she was talking about.

Ignorant reasoning
Her only objection was that people were afraid of computer viruses and therefore no one would ever put a CD into their computer. I was stunned, you don’t get viruses from CD’s, what kind of expert is this? But the only reply I managed to muster up was to question her if people really would be afraid to insert a CD from renowned brands like Ericsson, IKEA or perhaps Sony? She said yes and we ignored her for the rest of our presentation.

Total silence
Even though out ”expert” had made a fool of herself it wasn’t obvious to the firefighter, construction worker and the other experts. No one dared to give any constructive feedback. They were effectively scared into submission and didn’t want to be another subject of her brutal and ignorant amusement.

Piss me off buddy
What ticked me off happened afterwards. Some of our classmates spoke up and claimed they already received ”stupid” CD-cards when buying hot dogs at the street corner. And that they hated the idea. It would have been nice of them to at least tell us that our idea wasn’t unique at the begining of the course.

Successful competitors
Later on we found several businesses making custom CD-cards. A really cool one in Germany made CD´s shaped as tornadoes, saw blades etc. I guess our laughable IT-Media ”expert” hadn’t heard of these successful business ventures.

Valuable experience
I certainly don´t regret being pissed on. Getting brutally laughed at during a pitch toughens you up big time. This prepared me well for future hardships.

This is the living story of my venture to design & produce a completely new product for the consumer market. Hopefully it will inspire you to take a leap and do the same. Right now i´m in the middle of my mission and will mix recent events with an abundance of retrospective posting. My goal is that you will find it interesting, entertaining and invigorating.
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