Sometimes the container of your innovation seems more important than the actual product. This really sucks when you don’t have any money.
A strange product
Gearfix looks a little peculiar and its shape doesn’t really help you understand it’s a drill bit holder. A functional presentation was important. I thought the consumer should be able to feel the product to understand it was elastic and could wrap around his/her machine nicely.
In a perfect world…
… you wouldn’t need to spend cash advertising stuff. Every one would intuitively understand their needs. But reality bites and I had no money. The package had to catch the customers attention, advertise and educate them instantly.
Thinking inside the box
My Gearfix invention would have a small paper tag with the necessary information. And if I put a bunch of them in a nice box there would be plenty of eye catching box space to profile my gadget.
Sugar daddy got what you need
For the first order I only needed about 60 retail packaging boxes. I looked around for quick and cheap solutions. Custom designing them would probably be super expensive and I found a special chocolate-candy box that was perfect. But the manufacturer wasn’t interested in helping me out. Sugar daddy was cruel and I had to think of another way to solve this.