My first pitch – Preperation

My Lampowitz flashlight holder was working perfectly. But I couldn’t sleep the night before my first meeting with a big retailer. Something was nagging me big time.

A worrying problem
Ironically the main concept of my invention was it’s greatest weakness. The flashlight was causing a lot of trouble.

  • It cost a lot more than the holder.
  • Cheap lights had severe functionality problems.
  • Extra packaging expenses.
  • Battery might go flat during storage.
  • All modern machines already have built in lights.
  • You don’t really need a flashlight when screwing.
Gearfix new sketch
The over night idea.

Headspin
Thoughts were spinning -”What if I just got rid of the problem?”. And I went from bed to my computer, made a scetch of the prototype without the flashlight. Printed it and had a short but good nights sleep.

This is the living story of my venture to design & produce a completely new product for the consumer market. Hopefully it will inspire you to take a leap and do the same. Right now i´m in the middle of my mission and will mix recent events with an abundance of retrospective posting. My goal is that you will find it interesting, entertaining and invigorating.
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