After making sure the prototype actually worked I made up my mind to go for it. However, I was in really bad need of professional help.
Public investment organisation
In Sweden you can get really nice business counselling from a public investment organisation called ALMI. They are specialists in helping stupid inventors like me and its financed by the state and some other guys. Apparently its good for our small country economy to help out poor inventors.
Miss Cutie Pie
At first I was assigned a really talented and good looking young woman as my mentor. But she was so popular it was a hassle to book meetings. My rubber gadget wasn’t in her range of expertise and I had to wait over three weeks for another meeting. Unfortunately this meant I had two good reasons to look elsewhere.
The unpopular one
I’m a self employed guy, used to rapid decision paths and quickly found another counsellor with a completely empty schedule. His field of expertise was the retail market I was aiming for – Perfect!… I thought…
Read about my new counsellor here.