Made in Sweden?

Photo of product labels.
Made in Sweden vs. Swedish design (zoom image).

I still wasn’t sure if Gearfix eventually had to be manufactured in Asia. So I chose to just claim the value of ”Swedish design”.

Saving by spending
I had an order for ”only” a few thousand units. But it was much more economic to buy the printed material in bulk. For a little more money, I ordered 20.000 extra paper labels with the print -”Swedish design”. This also turned out to be a good move when the drunk & brawling packaging service started to trash my stuff.

Limited edition
I figured that if my gadget had to be manufactured in Asia, the labels would still be usable. How ever, the boxes were made in a very limited edition and got the more prestigious print -”Made in Sweden”.

This is the living story of my venture to design & produce a completely new product for the consumer market. Hopefully it will inspire you to take a leap and do the same. Right now i´m in the middle of my mission and will mix recent events with an abundance of retrospective posting. My goal is that you will find it interesting, entertaining and invigorating.
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