Letting go

Prototype evolution of Gearfix.
The flashlight holders transformation into Gearfix – drill bit holder.

The main feature of my flashlight holder was the flashlight. It turned out to be a much better product when I removed the main feature.

Gearfix prototype
No more enlightenment.

Innovative evolution
During the prototyping process I added small drill bit holders to the rubber band. It quickly became obvious the bit holders were much more needed than the flashlight. When the flashlight problems became overwhelming the Lampowitz evolved into Gearfix – a drill bit holder.

Damaged ego
It was hard for my ego to finally realise the original idea was bad. Could I really remove the main feature of my product? Yes! The flashlight was obsolete when I started but I had a hard time getting that into my head.

Lucky schmuck!
If I from the beginning had come to terms that Lampowitz was rather crappy I probably would have stopped there. Clearly, you don’t have to have a great idea to start with. It might just transform into something completely useful if you’re open minded enough.

This is the living story of my venture to design & produce a completely new product for the consumer market. Hopefully it will inspire you to take a leap and do the same. Right now i´m in the middle of my mission and will mix recent events with an abundance of retrospective posting. My goal is that you will find it interesting, entertaining and invigorating.
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