The main feature of my flashlight holder was the flashlight. It turned out to be a much better product when I removed the main feature.
During the prototyping process I added small drill bit holders to the rubber band. It quickly became obvious the bit holders were much more needed than the flashlight. When the flashlight problems became overwhelming the Lampowitz evolved into Gearfix – a drill bit holder.
It was hard for my ego to finally realise the original idea was bad. Could I really remove the main feature of my product? Yes! The flashlight was obsolete when I started but I had a hard time getting that into my head.
If I from the beginning had come to terms that Lampowitz was rather crappy I probably would have stopped there. Clearly, you don’t have to have a great idea to start with. It might just transform into something completely useful if you’re open minded enough.