Hitting the market

Photo of Gearfix in action
Gearfix – A soft knuckle buster to use on friends.

Finally! I made it, Gearfix was now an official product at Jula. A huge DIY retailer in Sweden, Norway and Poland.

My first born
It is a special feeling building up something with two empty hands. And instantly having my product in the shelves of over 60 stores in three countries, was unreal. Naturally I got worried as a parent is for a newly born child and it would give me serious headaches further on.

Futuristic fantasy
A completely new useful, well designed and reasonably cheap product hit the market november 2010. I planned to use the coming sales numbers to impress other retailers to get in on the action. What could possibly go wrong?

This is the living story of my venture to design & produce a completely new product for the consumer market. Hopefully it will inspire you to take a leap and do the same. Right now i´m in the middle of my mission and will mix recent events with an abundance of retrospective posting. My goal is that you will find it interesting, entertaining and invigorating.

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