Finding a manufacturer part 1

A Photoshopped prototype
Some people like to see what they kill.

Since my flashlight holder idea probably wasn’t that great I sought other uses to widen the commercial horizon. The rubber lamp holder was a bit like a gun-belt so the weapon market had to be perfect!

Established market
I quickly found lots of other flashlight holders for guns on the American market and it is good to enter a market that already exists. Then you know there is a demand and if your product/idea is better than the competition on that market you can take a tasty bite of it. People were already buying flashlight holders for their guns and I had a universal solution. Excellent!

The flag of chinaCompetition panic
Looking around for manufacturers I found the perfect one. A Chinese plastic company in Sweden that was into quality flashlights too. My first contact over the phone gave me the shivers. Apparently they already manufactured a flashlight holder very like mine!? The nice lady kindly guided me to a very disturbing picture in their web shop . Their holder had other dimensions but looked extremely similar to mine. Crap! Shit! Fuck! etc.

Voice of reason
I hadn’t told them the specifics of my rubber holder to them and was still interested of their quality flashlights. So I arranged a meeting where I finally got a good look at their flashlight holder. It was made to fit rifle barrels and made of hard plastic. Not at all the same as my rubber holder but I still felt a strong need to be careful.

Da happy boyzCompetition turns into resource
They were very helpful getting me chineese flashlight samples for free. But they were already manufacturing, marketing and selling other flashlight holders. So I kept my elastic innovation secret to this potentially high risk competitor.

This is the living story of my venture to design & produce a completely new product for the consumer market. Hopefully it will inspire you to take a leap and do the same. Right now i´m in the middle of my mission and will mix recent events with an abundance of retrospective posting. My goal is that you will find it interesting, entertaining and invigorating.

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