Damned that light

Old school flashlight
You get what you pay for.

It quickly became clear that cheap flashlights from China would be a problem and high quality ones were expensive.

Keeping down the costs
My new found Chinese friends/competitors were very clear that the cheap flashlights I was aiming for came at a high price. Most of them would probably not work and some of them wouldn’t work at all. You read correctly, cheap novel stuff don’t work that well.

Every step counts
Apart from the hassle of packaging, battery and switch button checks there was risk that a majority of the flashlights would be defective. I was aiming for a rather low consumer price but the main feature of my flashlight holder was about to ruin it all. It would be much better if my flashlight holder didn’t hold a flashlight.

Mañana
At this point I was only putting in time and effort. So I carelessly carried on without a solution to this
dilemma. The prototypes were developing nicely and there was probably a solution just around the corner.

This is the living story of my venture to design & produce a completely new product for the consumer market. Hopefully it will inspire you to take a leap and do the same. Right now i´m in the middle of my mission and will mix recent events with an abundance of retrospective posting. My goal is that you will find it interesting, entertaining and invigorating.
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