I did a huge misstake preparing for this TV-competition. I focused on performing a great act rather than trying to win the contest.
What jury members?
I overlooked who I was supposed to impress, the jury. In the earlier TV-competition it was the viewers that would cast the final vote to decide who won. But here it was the store owners that decided what product to take into their shop. They couldn’t care less how fun, likable and good looking the innovator might be.
I actually did some long time preperations for this. Although what I did was probably the biggest mistake. I figured, wrongly, that it would be good to have a nice margin of profit so shine with to the Ullared purchasers. So I worked very hard to get my other retailers to raise their consumer prices and boost the profits. This was straight in the wrong direction to impress this jury. The Ullared department store is an extremely bargain focused, low priced place. My price range was probably the thing that tipped me down from the chance to get the product into their store. I instantlly realized this when I was on the TV-set. But then it was too late.
I really wanted to stick out in this TV-show. I hope I cought your attention too.
(See Ullared – Jakten på storsäljaren on Kanal 5 this tuesday 28th of april 20:00)
This time I wasn’t so strung up as the last TV-show. And I had a pretty good idea of how to get my 15 minutes of fame again. So I painted a huge wooden sign for people to stick their face through. My wife didn’t approve.
“What the hell is this?!”
Are the exact words (translated from Swedish) that the TV-host first said to me. I knew they couldnt ignore my huge sign and I got the exact reaction I wanted. This is a show for fun loving people and I hit it spot on, I hope.
Well, this proves you really need more than a great idea or product. If these stupid things sell better than your brainchild you have to work harder on your marketing skills.
Invention vs innovation Any one can come up with an invention, it certainly doesn’t have to be a good one. The trick to elevate it into an innovation is to make sure many others use and benefit from it. Well, they don’t really have to benifit from it. In the case of these crappy infomercial items, the video clip above shows, the inventors have done a great job marketing their horrible stuff. Most likely more than a few idiots have purchased them and thus turned these piece of shit inventions into innovations.
Complaining is futile
You and I can surely come up with something better. But before we complain about it we should try getting your super usable invention that will birng world peace and improve the every day life of humanity in to an innovation. That is the truly hard part.