Kategori: Packaging

It’s normal, and stupid, that the packaging often is more expensive than the product.

International Gelb

A yellow (or green) envelope.
The best things come in small packages.

Not so embaressed any more
You can read up on my earlier uppgrades on the international packaging here and here. There are a few outlandish customers finding their way to my little drill bit holder Gearfix at this webshop from time to time. Enough to force me to buy a new batch of envelopes at least.

Well, I dont need 5.000 of them
I guess it was a few years ago I bought the earlier grey envelopes because the retailer had changed the minimum amount you have to buy from 100 to 5.000 pieces! But this wasn’t really a problem since if I didn’t want them to be dull and grey I could buy more collourful ones in batches of 100. I don’t need much more than that so I had to decide on one colour… Red is nice but maby some itchy postal man might think it’s filled with Anthrax so I chose Yellow (that turned out to be slightly greenish at arrival).

Excuse my thieving printer

Hand written letter to customer.
Maby an old fashioned handwritten letter is good for business? Mr Warren gets an extra Gearfix as compensation.

Don’t get me wrong. It prints perfectly but acts like an idiot.

Stupid HP printer
No black without yellow?!?

HP Explain your self!
I can’t print out the order slip in black and white since the printer is out of yellow. WTF! This is bad for my business but probably good for the printer industry. Hopefully Warren wants his drill bits holders in a timely fashion rather than waiting for me to get hold of a new printer cartridge.

Great day

Gearfix on it's way
RGB = Röd, Gul (Yellow) & Black… In Swenglish anyway.

This is the first shipment of multi coloured drill bit holders to my major retailer Jula. Hopefully this will boost the retailers sales numbers.

Lookout
I reckon these colours will better grab the casual shoppers attention and interest. When summer gets closer, this dash of colour will be out in all their stores in Sweden, Norway and Poland.

Colourful web
Naturally there are even more colours to choose from my webshop. I’ll even have a go at releasing a very limited edition of glow in the dark Gearfixes soon.

Shaping it up

Packages
Do you see the difference?

A follow up from last post. I got some really cheap stickers to further compensate the lack of fancyness.

In writing
Before I used a red permanent marker to write the return adress with a personal touch. Now I save both time and effort AND it looks much better.

Compensating fancyness

Tom's package soon to be sent.
It might look like crap IRL*. But it looks great having low shipping costs on the web.

I know, I know, packaging is super important to make the sale . But when they already purchased my drill bit holder online – it is in fact already sold.

Cheap as a post card.
Cheap as a post card.

Lowest shipping cost
To post my invention I use an extremely light weight plastic envelope that looks like crap. However, if someone orders just one Gearfix I can post it to every corner of the world at the same price as an ordinary post card.

Tipping the scales
If someone buys two or more drill bit holders online the shipping cost doesn’t change. And for larger orders, when it doesn’t affect my shipping expenses, I some times add a bonus Gearfix just for fun.

Compensation
The cheap plastic envelope is the opposite of fancy. In case any customer happens to get offended by the packaging I imagine filling it with an unexpected bonus product will take their mind off the crappy container.

*IRL = In Real Life