Don’t get confused, this is from the other TV-innovation-show. But I have prepared over 50 posts from this previous TV-experience . There were lots of secresy around that and there still is. But now it’s time to publish bits of what happened then.
Secret stuff Since I havent managed to get my triangular hot dog out on the market yet there are still many things I can’t/won’t publish. But I assure you there are lots of juicy backstage storys and backstabbing characters you don’t want to miss. I’ll try to dig up a few posts that arent too secret after this more recent TV-thing is over.
Crank up the volume!
Please enjoy my old TV-pitch below (Sorry for the poor sound quality).
During a pith at my innovation university course many years ago my buddy Fredrik and I got a brutal bucket of piss all over us. But it was our classmates reaction that really pissed me off.
Our idea was to design and manufacture small CD-business cards and fill them with cool multi media content. Bare in mind, we had just survived the Y2K doomsday prophesy, the internet was really slow and this was cool innovative shit. Anyway, in the end of the course our teacher invited some experts from relevant fields to pitch everyones ideas to. There was a fire fighter, chemist, construction worker and a few more experts of relevant fields to our different innovations.
A stupid expert
Our assigned expert was some sort of IT-media person. We had hardly begun until she burst out in uncontrollable laughter yelling repeatedly -”This will never work!”. She continued snarling, giggling and mumbling at our presentation so much we had to stop and ask her what she was talking about.
Her only objection was that people were afraid of computer viruses and therefore no one would ever put a CD into their computer. I was stunned, you don’t get viruses from CD’s, what kind of expert is this? But the only reply I managed to muster up was to question her if people really would be afraid to insert a CD from renowned brands like Ericsson, IKEA or perhaps Sony? She said yes and we ignored her for the rest of our presentation.
Even though out ”expert” had made a fool of herself it wasn’t obvious to the firefighter, construction worker and the other experts. No one dared to give any constructive feedback. They were effectively scared into submission and didn’t want to be another subject of her brutal and ignorant amusement.
Piss me off buddy
What ticked me off happened afterwards. Some of our classmates spoke up and claimed they already received ”stupid” CD-cards when buying hot dogs at the street corner. And that they hated the idea. It would have been nice of them to at least tell us that our idea wasn’t unique at the begining of the course.
Later on we found several businesses making custom CD-cards. A really cool one in Germany made CD´s shaped as tornadoes, saw blades etc. I guess our laughable IT-Media ”expert” hadn’t heard of these successful business ventures.
I certainly don´t regret being pissed on. Getting brutally laughed at during a pitch toughens you up big time. This prepared me well for future hardships.
A course at my university from ”Idé Lab” sparked my innovative interest. Idé Lab is still a creative place for new entrepreneurs.
The perhaps not so ground breaking innovation. A CD-business card.
My buddies idea
I have to give my classmate Fredrik credit for this idea, I tagged along on the course as a supporter. The idea was to design and manufacture small CD-business cards and fill them with cool multi media content. Bare in mind – this was in the year 2000, we had just survived the Y2K doomsday prophesy, the internet was painfully slow and this was cool innovative shit.
Creative meeting place
We were a group of students attending an innovation program, drawing business plans and having a lot of fun. It was a great learning experience. The only setbacks were the classmate that got screwed by some sneaky bastards and some idiot pissing on our parade.
Practice makes perfect
I highly recommend taking classes, attending lectures and trying for yourself. It´s not enough coming up with a bright idea. You have to exercise to gain skills and improve yourself. If you feel uncertain, don’t start with your best innovation. Choose a crappy one and use it as a learning experience.
…was to implement a SMS integrated queue ticket system. You entered your cell phone number, instead of pulling out a paper ticket, and got a text message a few minutes before your turn in the qeue came up. Today it might seem rather mundane but back then this was ground breaking high tech stuff.
Halfway through the course our teacher announced that this poor girl wouldn’t be coming back. Someone had just recently applied for a patent that put a halt to her idea.
Sneaky university students
Like most innovations, someone else probably also thought about it before you. But this patent was applied by someone in a specific university city in Sweden. A city she had been at during a student party a few months earlier and accidently told someone about her SMS-idea.
Paralyzed me for years
This experience effected me strongly and is the main reason it took so many years to go beyond just thinking about great ideas to actually doing something with them.
Be careful of what you say to people, but don’t let it paralyze you.
As a small child I dreamed of becoming a Handyman (”Fixare” in Swedish). My older sister still claim’s I want to be a radio-controlled car when I grow up.
If you read the book Outliers by Malcolm Gladwell you’ll have an idea of where I’m heading with this. My interest since a child of figuring out how machines work and to repair them might be the reason I eventually became an inventor.
Being the youngest child with two evil siblings forced me to become innovative as well. What I find peculiar is that none of my ideas have anything to do with my profession as an illustrator.