Kategori: Design

Making stuff look like stuff.

Shaping it up

Packages
Do you see the difference?

A follow up from last post. I got some really cheap stickers to further compensate the lack of fancyness.

In writing
Before I used a red permanent marker to write the return adress with a personal touch. Now I save both time and effort AND it looks much better.

Compensating fancyness

Tom's package soon to be sent.
It might look like crap IRL*. But it looks great having low shipping costs on the web.

I know, I know, packaging is super important to make the sale . But when they already purchased my drill bit holder online – it is in fact already sold.

Cheap as a post card.
Cheap as a post card.

Lowest shipping cost
To post my invention I use an extremely light weight plastic envelope that looks like crap. However, if someone orders just one Gearfix I can post it to every corner of the world at the same price as an ordinary post card.

Tipping the scales
If someone buys two or more drill bit holders online the shipping cost doesn’t change. And for larger orders, when it doesn’t affect my shipping expenses, I some times add a bonus Gearfix just for fun.

Compensation
The cheap plastic envelope is the opposite of fancy. In case any customer happens to get offended by the packaging I imagine filling it with an unexpected bonus product will take their mind off the crappy container.

*IRL = In Real Life

Made in Sweden?

Photo of product labels.
Made in Sweden vs. Swedish design (zoom image).

I still wasn’t sure if Gearfix eventually had to be manufactured in Asia. So I chose to just claim the value of ”Swedish design”.

Saving by spending
I had an order for ”only” a few thousand units. But it was much more economic to buy the printed material in bulk. For a little more money, I ordered 20.000 extra paper labels with the print -”Swedish design”. This also turned out to be a good move when the drunk & brawling packaging service started to trash my stuff.

Limited edition
I figured that if my gadget had to be manufactured in Asia, the labels would still be usable. How ever, the boxes were made in a very limited edition and got the more prestigious print -”Made in Sweden”.

Calculation fail

Stupic calculation.
I went blind focusing on details. This stupidity created a package that contained 90 units.

15 units in 6 rows = 90 units of stupidity.

Fancy appearance
Product presentation was essential and I thought it was a nice idea to place the products in neat rows, divided by paper sheets as in the chocolate-candy boxes. The problem with this was, apart from the time it took to pack, the boxes only held 90 products.

What the hell?
If you haven’t figured it out yet, this made it rather tricky handling my first order for 5.000 units. I realized this in the last minute and eventually sent them 56 boxes (56 boxes x 90 units = 5.040 products). I didn’t dare to charge for the extra 40 units.

Double trouble
I certainly didn’t want to embarrass myself but I had to point out this mistake to the retailer. Otherwise their computer data would get messed up not having the correct amount of products in stock. It doesn’t feel good to be a hassle for your first and most important customer.

Garbage heap
Later when I visited some of the stores the paper sheets, supposed to make everything look exclusively designed were anything but fancy. Crumbling paper were spread all over the place making the designed boxes look like trash bins.

Design of the first box.
In theory, very fancy. In real life the dividing paper sheets were tossed around like trash.

Resolution
It was an important learning experience to have gone through this ordeal. Now I knew what I needed, got rid of the dividing paper sheets and I even found plastic strings for half the price and re-designed my boxes to hold 100 Gearfix units each. But there were dark clouds summoning ahead.