Kategori: Design

Making stuff look like stuff.

International Gelb

A yellow (or green) envelope.
The best things come in small packages.

Not so embaressed any more
You can read up on my earlier uppgrades on the international packaging here and here. There are a few outlandish customers finding their way to my little drill bit holder Gearfix at this webshop from time to time. Enough to force me to buy a new batch of envelopes at least.

Well, I dont need 5.000 of them
I guess it was a few years ago I bought the earlier grey envelopes because the retailer had changed the minimum amount you have to buy from 100 to 5.000 pieces! But this wasn’t really a problem since if I didn’t want them to be dull and grey I could buy more collourful ones in batches of 100. I don’t need much more than that so I had to decide on one colour… Red is nice but maby some itchy postal man might think it’s filled with Anthrax so I chose Yellow (that turned out to be slightly greenish at arrival).

Freaky Finland

A finding in FinlandI guess my invention will be very well received in Finland if it ever gets there.

Finish bus icon
Almost free advertising.

Bus stop icon
I was rather puzzled to see my drill bit holder shape figuring on buses in central Helsinki on a holiday trip. I ran after the first bus to get a photo of it. But they turned out to be everywhere, some kind of route symbol for commuters.

Gearfix shape
Gearfix shape

Yes, it’s nice
I am pleased with the design of my drill bit holder Gearfix. And I guess it is a good sign that the Fins use this similar shape to ornament their buses. It was nice, in a freakish way anyway.

A bus in Finland
There were strange drill bit holders everywhere?

Glowing glory

Glowing Gearfix
Sing -“Gearfix has a very fluorescent rubber. And if you ever saw it you, would even say it glows.” (Melody – Rudolph the red nosed raindeer)

My friendly manufacturer made a small batch of the drill bit holders in a strongly fluorescent rubber. Just for fun.

Trick shot
It’s not easy photographing glowing things but I managed. Luckily I’m familiar with Adobe Photoshop and put it together nicely.

Martins improvised studio
With the office finally cleaned out I got space for an improvised studio.

Limited edition
There are way too few of theese to sell in stores, but it works perfectly to have a small batch in the webshop. Order one right now! The stock won’t last forever.

Glowing banner

Future enchantment

Business cards
Suspiciously cheap and should have been done years ago.

Finally, today I made specific business cards for my various projects. It reminds me of a coming topic that I will informatively amuse you with.

Back to the future
In a coming post you can follow my market fair experience revolving Gearfix. I had ordered a very limited edition of business cards along with the other market equipment and they costed a fucking fortune!

Kiviks market
No! Please don’t take a business card. It will ruin me.

Card vs Product
The problem was that every time someone said -”Err. I’ll just take a business card and think bout it.” I cringed. I knew they wouldn’t be coming back and the fucking business cards were more expensive than the actual product. I could have given them a free Gearfix sample instead and saved money at the same time.

Conflicted solution
OK, now I have bought some new cards. From Vistaprint this time (almost for free). Somehow Vistaprint must be up to no good and are openly battered for their ethics by Swedish business magazine Driva Eget. But I couldn’t ignore the price, good service and excellent quality delivered.

Gearfix first magazine ad

Gearfix magazine ad
I’m quite pleased with this design. Hope it does the trick.

If you are reading this because of my drill bit holder advertisement, please leave a comment (Ooooh! I sure hope the commentary field won’t be embarresingly empty).

Measurable result
I got a great last minute deal for this ad so it doesn’t really matter if it fails. I will instantly know how it does since I have Google Analytics for this blog, counter for the website & the web shop has statistic tools.

Advertisement goals
To cover the discounted expenses I only have to sell 50 units from the web shop (alt. 450 units without the discount). Although I seriously doubt going break even the internet activity, or inactivity, will be followed closely. Since the TV-competition a year ago I do get recognised and my inventions mentioned occasionally. The ad can be valued as personal branding too, if any one sees it of course.

A TV-channel
Can you see a hidden message?

Bad ad experience
From an earlier business venture (see coming blog posts) we did an expensive TV-commercial at a major channel that blatantly screwed up when they tried to screw us. One day before the commercial aired our websites visitor statistics shot through the roof with several 1000%. We could also see the average visitor spent 0.1 seconds on our site. Fortunately the TV-channel stopped their dirty internet-bot trick one day early and we were able to estimate how many organic hits actually generated. More of this later on…