Bad timing

Bad timingThere is no such thing as luck. Timing is the closest thing you can call luck. Or bad luck, in my case when launching Gearfix.

Create your own fortune
The envious often fail to see all the sacrifice and hard work it takes to become fortunate. I clearly remember when I started out as an entrepreneur and was jealous of colleges that got all the jobs. Later on I realized the “secret” of fortune – Working hard and working smart.

Fortunately unlucky
When I missed the catalogue deadline it wasn’t a big deal at first. The downside of this became apparent much later. I got the product into over 60 stores in three countries which was great. But nobody knew of its existence because it wasn’t in the freaking catalogue!

The result
My new product wasn’t selling that great since no one knew it existed. Only slow walking customers shuffling around, ending up in the right isle of the shop had a chance to stumble upon my designed Gearfix box. Then they had to make an effort figuring out what a Gearfix was hopefully purchasing one or two.

Why was this extra bad?
I was hoping the sales numbers could help in my future pitches to other retailers. It was selling fairly well, but certainly not breaking any records. I was extremely worried that my product would be cancelled before even making the retailers next catalogue.

This is the living story of my venture to design & produce a completely new product for the consumer market. Hopefully it will inspire you to take a leap and do the same. Right now i´m in the middle of my mission and will mix recent events with an abundance of retrospective posting. My goal is that you will find it interesting, entertaining and invigorating.
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