Calculation fail

Stupic calculation.
I went blind focusing on details. This stupidity created a package that contained 90 units.

15 units in 6 rows = 90 units of stupidity.

Fancy appearance
Product presentation was essential and I thought it was a nice idea to place the products in neat rows, divided by paper sheets as in the chocolate-candy boxes. The problem with this was, apart from the time it took to pack, the boxes only held 90 products.

What the hell?
If you haven’t figured it out yet, this made it rather tricky handling my first order for 5.000 units. I realized this in the last minute and eventually sent them 56 boxes (56 boxes x 90 units = 5.040 products). I didn’t dare to charge for the extra 40 units.

Double trouble
I certainly didn’t want to embarrass myself but I had to point out this mistake to the retailer. Otherwise their computer data would get messed up not having the correct amount of products in stock. It doesn’t feel good to be a hassle for your first and most important customer.

Garbage heap
Later when I visited some of the stores the paper sheets, supposed to make everything look exclusively designed were anything but fancy. Crumbling paper were spread all over the place making the designed boxes look like trash bins.

Design of the first box.
In theory, very fancy. In real life the dividing paper sheets were tossed around like trash.

Resolution
It was an important learning experience to have gone through this ordeal. Now I knew what I needed, got rid of the dividing paper sheets and I even found plastic strings for half the price and re-designed my boxes to hold 100 Gearfix units each. But there were dark clouds summoning ahead.

This is the living story of my venture to design & produce a completely new product for the consumer market. Hopefully it will inspire you to take a leap and do the same. Right now i´m in the middle of my mission and will mix recent events with an abundance of retrospective posting. My goal is that you will find it interesting, entertaining and invigorating.
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