Finally, today I made specific business cards for my various projects. It reminds me of a coming topic that I will informatively amuse you with.
Back to the future In a coming post you can follow my market fair experience revolving Gearfix. I had ordered a very limited edition of business cards along with the other market equipment and they costed a fucking fortune!
Card vs Product
The problem was that every time someone said -”Err. I’ll just take a business card and think bout it.” I cringed. I knew they wouldn’t be coming back and the fucking business cards were more expensive than the actual product. I could have given them a free Gearfix sample instead and saved money at the same time.
OK, now I have bought some new cards. From Vistaprint this time (almost for free). Somehow Vistaprint must be up to no good and are openly battered for their ethics by Swedish business magazine Driva Eget. But I couldn’t ignore the price, good service and excellent quality delivered.
If you are reading this because of my drill bit holder advertisement, please leave a comment (Ooooh! I sure hope the commentary field won’t be embarresingly empty).
I got a great last minute deal for this ad so it doesn’t really matter if it fails. I will instantly know how it does since I have Google Analytics for this blog, counter for the website & the web shop has statistic tools.
To cover the discounted expenses I only have to sell 50 units from the web shop (alt. 450 units without the discount). Although I seriously doubt going break even the internet activity, or inactivity, will be followed closely. Since the TV-competition a year ago I do get recognised and my inventions mentioned occasionally. The ad can be valued as personal branding too, if any one sees it of course.
Bad ad experience From an earlier business venture (see coming blog posts) we did an expensive TV-commercial at a major channel that blatantly screwed up when they tried to screw us. One day before the commercial aired our websites visitor statistics shot through the roof with several 1000%. We could also see the average visitor spent 0.1 seconds on our site. Fortunately the TV-channel stopped their dirty internet-bot trick one day early and we were able to estimate how many organic hits actually generated. More of this later on…