Glowing glory

Glowing Gearfix
Sing -“Gearfix has a very fluorescent rubber. And if you ever saw it you, would even say it glows.” (Melody – Rudolph the red nosed raindeer)

My friendly manufacturer made a small batch of the drill bit holders in a strongly fluorescent rubber. Just for fun.

Trick shot
It’s not easy photographing glowing things but I managed. Luckily I’m familiar with Adobe Photoshop and put it together nicely.

Martins improvised studio
With the office finally cleaned out I got space for an improvised studio.

Limited edition
There are way too few of theese to sell in stores, but it works perfectly to have a small batch in the webshop. Order one right now! The stock won’t last forever.

Glowing banner

Future enchantment

Business cards
Suspiciously cheap and should have been done years ago.

Finally, today I made specific business cards for my various projects. It reminds me of a coming topic that I will informatively amuse you with.

Back to the future
In a coming post you can follow my market fair experience revolving Gearfix. I had ordered a very limited edition of business cards along with the other market equipment and they costed a fucking fortune!

Kiviks market
No! Please don’t take a business card. It will ruin me.

Card vs Product
The problem was that every time someone said -”Err. I’ll just take a business card and think bout it.” I cringed. I knew they wouldn’t be coming back and the fucking business cards were more expensive than the actual product. I could have given them a free Gearfix sample instead and saved money at the same time.

Conflicted solution
OK, now I have bought some new cards. From Vistaprint this time (almost for free). Somehow Vistaprint must be up to no good and are openly battered for their ethics by Swedish business magazine Driva Eget. But I couldn’t ignore the price, good service and excellent quality delivered.

Great day

Gearfix on it's way
RGB = Röd, Gul (Yellow) & Black… In Swenglish anyway.

This is the first shipment of multi coloured drill bit holders to my major retailer Jula. Hopefully this will boost the retailers sales numbers.

Lookout
I reckon these colours will better grab the casual shoppers attention and interest. When summer gets closer, this dash of colour will be out in all their stores in Sweden, Norway and Poland.

Colourful web
Naturally there are even more colours to choose from my webshop. I’ll even have a go at releasing a very limited edition of glow in the dark Gearfixes soon.

Gearfix first magazine ad

Gearfix magazine ad
I’m quite pleased with this design. Hope it does the trick.

If you are reading this because of my drill bit holder advertisement, please leave a comment (Ooooh! I sure hope the commentary field won’t be embarresingly empty).

Measurable result
I got a great last minute deal for this ad so it doesn’t really matter if it fails. I will instantly know how it does since I have Google Analytics for this blog, counter for the website & the web shop has statistic tools.

Advertisement goals
To cover the discounted expenses I only have to sell 50 units from the web shop (alt. 450 units without the discount). Although I seriously doubt going break even the internet activity, or inactivity, will be followed closely. Since the TV-competition a year ago I do get recognised and my inventions mentioned occasionally. The ad can be valued as personal branding too, if any one sees it of course.

A TV-channel
Can you see a hidden message?

Bad ad experience
From an earlier business venture (see coming blog posts) we did an expensive TV-commercial at a major channel that blatantly screwed up when they tried to screw us. One day before the commercial aired our websites visitor statistics shot through the roof with several 1000%. We could also see the average visitor spent 0.1 seconds on our site. Fortunately the TV-channel stopped their dirty internet-bot trick one day early and we were able to estimate how many organic hits actually generated. More of this later on…

 

Shaping it up

Packages
Do you see the difference?

A follow up from last post. I got some really cheap stickers to further compensate the lack of fancyness.

In writing
Before I used a red permanent marker to write the return adress with a personal touch. Now I save both time and effort AND it looks much better.